About UDAR

Background image: People walking at Sproul Plaza at UC Berkeley

The University Development and Alumni Relations (UDAR) increases support and enhances the knowledge of UC Berkeley through communications, public outreach, alumni relations and fundraising. The department is responsible for centralized fundraising and donor engagement, and we work to strengthen unit development offices by consulting and partnering with campus fundraisers. We provide a range of central activities and services, encompassing communications, prospect development, data management, data analytics, data reporting, gift management, and stewardship.

UDAR encompasses the UC Berkeley Foundation (UCBF), a California nonprofit public benefit corporation established to secure support for the university. UCBF is also Cal’s primary vehicle for enlisting fundraising volunteers from the private sector and is staffed by UDAR leadership.

Our Mission

We strengthen UC Berkeley's excellence through engagement with alumni, parents, undergraduate and graduate students, and friends of the university, raising public awareness about UC Berkeley and increasing private philanthropy.
UDAR

Doe Library in fall - links to UDAR leadership page

Leadership

Meet our Senior Management Team (SMT) and Management Team (MT).    

UDAR staff Caroline Allum and Joseph Gonzalez volunteering at UC Berkeley's 2022 Homecoming

Teams in UDAR

Our programs and services support UC Berkeley's fundraising, alumni relations and business operations.

People working and collaborating at UC Berkeley

UDAR Organization Chart

Access our interactive org chart via Eureka. Please note that a CalNet ID is required.

Student walking up steps - links to UDAR's journey 2025 map page

Organizational Journey Map

Learn about our priorities for the care of our organization as it supports Berkeley’s campaign priorities.

UDAR August 30, 2022 town hall event at UC Berkeley International House

Culture Commitments

Our culture commitments were collectively generated from input and interviewing sessions across the UDAR department. Together, we developed themes of how we engage and interact in our work environment.

People looking at computer - udar websites directory

UDAR Websites

Explore our fundraising and resource sites that we support and manage for all your needs.