Our Organizational Journey Map


The UDAR Organizational Journey Map 2025 represents the culmination of several months of work and articulates our organizational priorities for the care of our organization as support to UC Berkeley’s campaign priorities. 

Please find our Organizational Journey Map 2025 in image and text formats below. 

UDAR's Strategic Roadmap

UDAR Organizational Journey Map 2025. Updated 11-9-2022

Aspirational Proposition

  • UDAR is diverse in its people, agile, and inclusive in its processes
  • Clear in its purpose to advance Berkeley’s mission by raising more than $1.5B a year in partnership with:
    • alumni,
    • stakeholders, and
    • the entire campus community

Functionality Initiatives

  • Launch and socialize alumni, donor, and volunteer portals
  • Drive collaboration and efficiency through productivity tools
  • Enable comprehensive data exchange so all systems are connected
  • Develop and implement the Pipeline Health Strategic Plan
  • Upgrade the customer relationship management (CRM) system


  • Identify and implement data strategies and technologies that improve the constituent experience and our work
  • Accelerate the development of a healthy and diverse donor pipeline
  • Retain, attract, and grow mission-driven, diverse, and high-performing team members
  • Infuse Diversity, Equity, Inclusion, Belonging, and Justice (DEIBJ) into every aspect of our work by acting on our DEIBJ Strategic Plan
  • Improve decision-making and align resources with priorities

People Initiatives

  • Improve internal communications and decision-making processes
  • Amplify Talent Management and Workforce Planning & Partner with People & Culture to support recruitment, retention, DEIBJ, and career growth
  • Offer UDAR-specific professional development opportunities (DEIBJ, hard skills, soft skills)
  • Understand and respond to the Future of Work in a way that strengthens UDAR and builds community
  • Become proficient at refreshing the People and Functionality Initiatives on a continuous basis