About
Prospect Development supports fundraising efforts at UC Berkeley by providing research, relationship management tools, and analytics that contribute to building and maintaining donor relationships and strengthening connections to the university.
What We Do
- Prospect identification and research: Identify and evaluate prospective donors whose philanthropic goals align with the university’s goals and needs
- Relationship management: Coordinate donor engagement and provide actionable insights, and positively influence fundraiser and campaign activity
- Data analytics: Support a data-driven decision culture through the production and dissemination of statistical analysis of internal and external data