About
We play a foundational role in donor cultivation and engagement at UC Berkeley by providing meaningful stewardship to donors across all levels and areas of giving. We express gratitude to donors, create feelings of pride and belonging throughout the UC Berkeley community, and inspire sustained generosity into the future. We support UC Berkeley advancement colleagues in their work to cultivate and engage donors through coordinated stewardship activity and by offering centrally-developed tools, consulting, and campuswide groups.
What We Do
- We work with advancement partners across campus and in UDAR to recognize donors for their generosity and inspire their continued giving through centralized and strategic stewardship programs
- We manage annual, loyal, and lifelong giving recognition programs through the Charter Hill Society, Berkeley Loyal, Benefactors of Berkeley, and Builders of Berkeley
- We create stewardship reporting for donors to campus programs and capital projects, as well as customized stewardship for UC Berkeley’s top donors
- We acknowledge major gifts to the university through the Chancellor’s and Vice Chancellor’s Acknowledgment programs and foster connections with top donors through birthday and holiday greetings
- We support campus units by providing widespread and baseline acknowledgments at the annual gift level through the Acknowledgment Service Program
- We manage the process for philanthropic namings of physical spaces at UC Berkeley