The University Development and Alumni Relations (UDAR) increases support and enhances the knowledge of UC Berkeley through communications, public outreach, alumni relations and fundraising. The department is responsible for centralized fundraising and donor engagement, and we work to strengthen unit development offices by consulting and partnering with campus fundraisers. We provide a range of central activities and services, encompassing communications, prospect development, data management, data analytics, data reporting, gift management, stewardship and more.
UDAR encompasses the UC Berkeley Foundation (UCBF), a California nonprofit public benefit corporation established to secure support for the university. UCBF is also Cal’s primary vehicle for enlisting fundraising volunteers from the private sector and staffed by UDAR leadership.
