Major Gifts

The Major Gifts team focuses on securing philanthropic support among University alumni, parents, and friends across a range of geographical regions and/or affinities. While interested in donors and potential donors at all levels, we are keen to build support for Berkeley by raising gifts in the range of $100,000-$2 million. 

What We Do

We follow a donor-centric ethos and are eager to learn about our donors’ and potential donors’ philanthropic passions and what they value most about Berkeley.  Geographically, our regional areas of focus include the Los Angeles area, broader Southern California, the greater Bay Area/NorCal region, and the greater New York metropolitan area. By affinity, we also focus on alumni who identify as innovators/entrepreneurs, as well as on the various diverse constituencies that are part of the Cal family. 
The Major Gifts team works closely with fundraisers across the campus and within University Development and Alumni Relations to create meaningful engagement and giving opportunities for increasing leadership-level philanthropy for Berkeley. 

Contact Us

Tami Cárdenas
Executive Director, UDAR Major Gifts