Advancement Information Management
Advancement Information Management (AIM) manages data on alumni, donors, parents, and friends of UC Berkeley.
AIM also oversees advancement reporting services and provides standard reports for all campus users, business analysis for new report design, and customer reporting. AIM partners with and supports campus report designers to provide comprehensive self-service solutions for reporting needs.
What We Do
Advancement Information Management:
- Serves as the office of record for biographic/demographic information related to alumni, donors, parents, and friends of UC Berkeley
- Enhances data through integration with campus systems, updates from the @cal Online Alumni Community, screening services, and other data providers to provide comprehensive and current data for the advancement community
- Partners with Information Technology to provide complete, current data in the Cal Advancement Data System (CADS), the database of record for the UC Berkeley advancement community.
- Oversees advancement reporting services to provide a comprehensive suite of standard reports for all campus users, business analysis for new report design, and customer reporting
Director, Advancement Information Management